Trade Show Success: Portable Display Buying Tips
Table of Contents:
1. Introduction
2. Budgeting for a Portable Display
3. Determine the Size of Display You Need
4. Clearly Identify Your Objectives
5. Assess Your Branding Needs
6. Focus on Portability and Ease of Assembly
7. Choose Quality Materials and Design
8. Optimize Your Space with Accessories
9. Consider Maintenance and Warranty
10. Conclusion
Introduction
Trade shows provide an excellent opportunity for businesses to showcase their products and services to potential customers, partners and industry experts. One of the most important aspects of a successful trade show appearance is an effective and well-designed portable display. In this blog post, we will share some valuable tips on how to buy the perfect portable display for your trade show needs.
Budgeting for a Portable Display
It is essential to establish your budget early on in the process of purchasing a portable display. It’s important to buy a cost-effective display that fits your budget. Look out for deals and buying pacts to get the best possible price.
Determine the Size of Display You Need
The size of your portable display depends on the space you have available at the trade show. Consider the number of products or services you want to showcase or present, and choose an appropriate size accordingly.
Clearly Identify Your Objectives
It’s crucial to identify your objectives for attending the trade show before purchasing a portable display. If your goal is to increase brand awareness, you would need to emphasise on the display design, lighting, and message. If your goal is lead generation, you need to focus on the products you want to display and draw attention to them.
Assess Your Branding Needs
Your portable display is where your brand identity comes alive in a trade show. Consider your company’s logo, color schemes, tagline, and branding objectives while designing the display.
Focus on Portability and Ease of Assembly
Portable displays should be easy to transport and should not require considerable time or effort to assemble. Check for accessories that could help enhance your display and make it easier to set up.
Choose Quality Materials and Design
Invest in a display made from high-quality materials and design, because trade show appearances can be rough on portable displays. A well-designed display made from quality materials will last a long time and attract more attention from visitors.
Optimize Your Space with Accessories
Using the right accessories can save space and create an eye-catching display. Consider trade show essentials like table covers, custom graphics, literature holders, lighting, and audio-visual aids to optimize your space and attract more visitors.
Consider Maintenance and Warranty
A portable display needs to be maintained between shows. Check for instructions on how to clean, repair or store your display to avoid damage. Also, consider purchasing a display with a warranty to safeguard your investment.
Conclusion
Buying a portable display is a long-term investment of your company’s resources, time, and energy. To maximize your return, it’s important to carefully consider which portable display suits your brand the best. A well-chosen portable display represents a flawless, polished, and professional look, which could significantly increase your trade show success.